| Job Information |
Creative Director required within the hospitality industry on the Costa del Sol, Spain.
Objectives of this Role
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Collaborate with the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyse brand tracking, market trends, consumer need, and the competitive landscape
- Meet budget standards by forecasting and managing expenses
Responsibilities
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritise work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables
Skills and Qualifications
- 10 years of related experience with 5+ years of creative direction in agency or corporate setting
- Experience of creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
Preferred Qualifications
- Degree in marketing or business
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
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